The long transportation routes fruits and vegetables we buy in the super-market have to undergo has a negative effect on the nutritional value. Especially salad looses almost all its vitamins when getting transported to Germany. This means that we think we eat a healthy salad which is beneficial for our health when in reality we eat something with a similar nutritional value of watered paper. Furthermore, we are never certain about the quality of a supermarket's product and how many pesticides contaminated the plants.
With a neoFarm you can be 100% certain that you eat a healthy salad, tomato or other crops because you have grown it yourself and just harvested it right before consuming it.